What is SMS Text Messaging? SMS, short for Short Messaging Service, is a text message service that allows short messages of generally no more than 160 characters long, to be sent to, and transmitted from a mobile phone. Cellphones and the usage of SMS, are having an un-deniable effect on our lives and the methods we use to conduct business. The truth that SMS offers an enormous chance for companies to interact with their customers, is not really well known.
Think about these figures. The gmail phone number change bangla reported that in the UK alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In america, according to the ‘Cellular Telecommunications & Internet Association’, the amount of SMS messages continues to grow from 930 million monthly in 2002, to 1.2 billion each month in 2003. Recently, in the Philippines, SMS Messaging played a major role in bringing down an unpopular political regime. Now that’s plenty of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent more than 5 billion text messages. Considering, Australia’s population is only around 20 million, this really is extraordinary. Popular reality Television shows like Australian Idol, Big Brother, Dancing with the Stars, American Idol, yet others, use SMS technology to produce vast amounts of money of revenue straight from the SMS votes which will be used to ascertain the winners.
During the recent years, SMS Messaging has developed into the most used service within the mobile data area. Also, when response rates, interactivity and expense to implement, are considered, SMS marketing is without doubt the most common marketing method. SMS is a high-response-rate way of communication, which will help to obtain and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. According to current growth figures, SMS Messaging will end up an ever increasingly important component in the future marketing communications.
While there is a charge for sending SMS messages, they nearly always make it to the intended recipient. SMS messages are forwarded to SMS Gateways, where they are stored until sent. This implies, even if the recipient will not be immediately available to receive them, or maybe the telephone is powered off or out of range, messages have the ability to be delivered in the next opportunity. This high rate of deliverability makes SMS Messaging the most efficient method of communication available.
There’s nothing more irresistible, than the tone of an in-coming SMS message to the user anticipating, perhaps, a personal message coming from a friend. This reason alone nearly always guarantees that this SMS message which you send, will be read.
Around 2,500 cellular phone-users within the town of Lulea, Sweden, volunteered to get SMS messages of special offers from 150 local organizations. The volunteers were sent an SMS to get a recognized fast food outlet’s burger offer, 25 % from the targeted users took in the offer.
A tiny club planning to improve their patrons during slow nights through the week, decided to run theme nights. Having dedicated to maintaining a database from the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning with the text message. This is done the night ahead of the event. The promotion was successful with 29% of those sent the SMS message, taking up the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on site, the supervisor would text a keyword and an ID number. These SMS messages were brought to a central administration database, where they updated each officer’s individual timesheet. This process was repeated after the day as officers left. The complete timesheet collection process, that used to take up to 2 days, was almost entirely eliminated. Further, since this process automatically updated the administration database, accuracy and prevention of loss of data was ensured.
A software service provider for media and advertising agents doing work in film, television and photography, desired to provide casting agents a quicker and a lot more efficient way to find out if their artists were available for castings. This provider leads the business in casting solutions by combining, Web and SMS technology. All casting job details are entered into a database, and then queried for artist matches based upon set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are only entered once, personalized, and sent to each of the relevant artists. When received, the artist simply replies using a yes or no. As the message is received at the administration database, records are updated immediately. Casting agents benefited by time savings, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing makes it possible to directly connect with customers and offers a cost-effective approach to data collection. Many leading companies have included this medium in their marketing strategies, and consequently, the amount of companies using SMS continues to grow rapidly. An essential part of using SMS being a promotional tool is actually a client database. This database should be maintained with some other relevant customer and make contact with information and of course should contain a valid cell phone number. If applicable for your area, ensure that you are able to personalize your SMS messages keeping nwmzqs names within your database.
Perhaps the most significant factor when settings up an SMS campaign. Ensure your member database of mobile phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of the member opt out process will even assist to avoid legalities.
Be sure that your marketing is applicable in your target. The relevance in the message is important for success. Can the recipient visit a real and tangible advantage to your message? Otherwise, brand damage could result. Limit SMS messages to a maximum of 160 characters. Focus your message on benefits and don’t ramble. If messages are definitely more than 160 characters, another SMS will have to be sent. Avoid this. Along with doubling the fee, the recipient might be irritated and discard the entire message.
SMS Messaging is an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to acquire information for precisely targeted future promotions. Adhere to the tried and proven techniques of database marketing Standard database marketing methods and principles, as employed by other marketing mediums, are what SMS Messaging requires. The marketing database needs to be dissected by various factors as required by particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.